Growth Acquisition Lab

Email · LinkedIn

We reach your buyers where they answer

Some people read email, some never open it but check LinkedIn every day. We work both against the same list and keep following up, and you are billed per meeting held.

Free pilotNo retainerNo-shows are not billedYours at day 180

For B2B teams with a proven offer and a sales team to feed

Your calendar, this week4 booked
JS

James Smith · Techcorp

Tue 10:00

Confirmed
MC

Maria Chen · StartupHQ

Tue 15:30

Confirmed
AD

Alex Davis · CorpInc

Wed 09:00

Confirmed
SK

Sarah Kim · Northwind

Thu 11:00

Confirmed

Everything else — the maybes, the away messages, the no thanks — we dealt with.

How they get approachedTwice, properly

Email

Sent in your name, then followed up

Running
LinkedIn

LinkedIn

So your name is already familiar

Running

Replies

Every one, answered by us

Handled

Same companies, both ways, in a planned order.

1,500

Email accounts we own and run

So yours never sits on a shared setup

2

Ways we reach each buyer

Email and LinkedIn, in a planned order

99 in 100

Emails reach a real person

Fewer than 1 in 100 comes back undeliverable

2.1M

People researched and checked

Before anyone was contacted

Measured across our own campaigns, August 2026.

What it costs

Prove it first. Pay for it second

You are not buying our time or our activity. You are buying meetings with people who can sign. The pilot costs you nothing, and after it you pay per meeting held plus the modest cost of keeping the sending accounts and data running.

  • A free pilot firstWe run the first campaign at our cost. You read the replies before you commit.
  • No retainerNothing monthly for our time, whatever happens.
  • You pay per live meetingAn agreed price for each meeting a real buyer attends.
  • Plus the running costsThe sending accounts and data the campaign needs, charged at cost.
  • No-shows are not billedIf they do not turn up, it does not go on the invoice.
  • Yours at day 180We install it in-house and train your team to run it.
This month's invoiceMeetings held only
Meetings booked18
Turned up16
No-shows2 · not billed
Monthly retainerNone
Running costsAt cost
You are billed for16 meetings + running costs

Illustrative. The pilot is free, and your price per meeting is agreed in writing first.

How we reach them

Email and LinkedIn, working together

One message means one chance. We use LinkedIn to make your name familiar and email to make the ask, so the message arrives from someone the buyer half recognises.

Most agencies

How they get approachedOne chance

Email

The only thing running

Sent once
LinkedIn

LinkedIn

Not being used

Replies

Sitting in an inbox

Nobody answers

If they miss the email, that is the end of it.

Growth Acquisition Lab

How they get approachedTwice, properly

Email

Sent in your name, then followed up

Running
LinkedIn

LinkedIn

So your name is already familiar

Running

Replies

Every one, answered by us

Handled

Same companies, both ways, in a planned order.

How it works

What actually happens after you say yes

Your involvement is one kick-off call and then approving the message. Everything after that is ours until a meeting appears in your diary.

  1. The pilot

    We run the first campaign free

    One call to agree which companies are worth talking to, then we build the list and write the messages. The pilot runs at our cost, so you can judge the replies before committing to anything.

    01 / 04

  2. Then

    You pay per meeting held

    An agreed price for each meeting a real buyer attends, plus the small running cost of the accounts and data behind it. No retainer, and no charge for a no-show.

    02 / 04

  3. Ongoing

    Meetings appear in your calendar

    We answer every reply, book the people worth meeting, and hand your team a conversation that is already under way. You approve the messages and turn up.

    03 / 04

  4. Day 180

    We install it in-house

    Now that it is proven, we set the whole thing up inside your business and train your team to run it themselves. You keep the lists, the accounts and the playbook.

    04 / 04

Free quote

Get a free quote and ROI estimate

Answer four questions to see what hitting your meetings target would be worth. Send it over and we will come back with a price in writing.

Your estimate

01.How many meetings do you want over the next 6 months?

02.What is your monthly budget?

03.What is a customer worth to you?

$

Total revenue from an average customer, not the first invoice.

04.Roughly what share of meetings turn into customers?

What that is worth

One meeting is worth, on average

$4,000

20% of $20,000 — before you pay anything for it.

Meetings over 6 months
200
Customers won at 20%
40
Your budget over 6 months
$150K
Revenue from those customers
$800K

Whatever we quote per meeting has to come in under $4,000, or it is not worth doing. That price depends on who you are going after and how hard they are to reach, so we work it out by hand and put it in writing.

Request my quote

Worked out from the numbers you entered. It is an estimate, not a forecast or a guarantee — your real close rate decides the outcome.

Compared with the alternatives

Pay for outcomes, pay for activity, or pay for effort

What you pay for

Growth Acquisition Lab

Meetings a real buyer attended, plus running costs. Nothing for our time

Agency retainer

Emails sent and “pipeline influenced”

Hiring in-house

A salary, whether or not it works

Cost of a no-show

Growth Acquisition Lab

Nothing. It never reaches the invoice

Agency retainer

The same retainer

Hiring in-house

The same salary

Cost to find out if it works

Growth Acquisition Lab

Nothing. The pilot is on us

Agency retainer

A month's retainer, minimum

Hiring in-house

A hire and three months of ramp

Time to the first meeting

Growth Acquisition Lab

Weeks. Everything is already running

Agency retainer

Two to three months of setup

Hiring in-house

Three to six months to hire and train

What you own at day 180

Growth Acquisition Lab

The whole system, in your name, and a team trained to run it

Agency retainer

Nothing. They keep it all

Hiring in-house

One person who might leave

How much you manage

Growth Acquisition Lab

One call a week

Agency retainer

Chasing them for updates

Hiring in-house

Hiring, training and turnover

What we send

The message is the whole job, so we write it properly

Short, specific, and about them rather than about us. If a message could have been sent unchanged to a thousand other companies, we rewrite it.

A mass email

New messageDeleted in 2 seconds
To[First name]
SubjectQuick question about [Company]

Hi [First name],

I noticed [Company] is growing fast. We help companies like yours and I'd love to jump on a quick call.

Are you the right person for this?

Written for that company

New messageGot a reply
ToSarah Jennings
Subjectthe Berlin warehouse

Hi Sarah,

Saw the Berlin site opened last month. A second warehouse is usually the point where your team stops being able to answer “where is my order” by hand.

Worth fifteen minutes?

An example, not a real client's email.

What your team gets

We handle every reply, including the awkward ones

Replies do not arrive as a list for someone to work through. They arrive as meetings in the diary, with the full back-and-forth attached so your rep knows the story before they join.

What most agencies hand over

leads.csvTwo weeks old
ContactStatusNotes
j.smith@co.ioReplied?
m.chen@startup.coMaybecheck
a.davis@corp.com?away?
r.patel@tech.ioNo reply
s.kim@saas.co?no idea

Someone on your team now has to work through this.

What we hand over

Your calendar, this week4 booked
JS

James Smith · Techcorp

Tue 10:00

Confirmed
MC

Maria Chen · StartupHQ

Tue 15:30

Confirmed
AD

Alex Davis · CorpInc

Wed 09:00

Confirmed
SK

Sarah Kim · Northwind

Thu 11:00

Confirmed

Everything else — the maybes, the away messages, the no thanks — we dealt with.

What you keep

Do not rent your revenue. Build a sales engine you own

We would rather hand over something that works than hold it hostage. 180 days of us proving it, then it is yours to run.

Month six: handoverYours to keep
The list of companies and contacts
The messages that actually got replies
The email accounts, in your name
The process written down
Your team trained to run it

If you stop working with us, none of this stops working.

Questions

Before you book a call

We already do outreach in-house. Does this get in the way?

No. We run on a completely separate set-up from your own email, so your main address is never exposed to cold volume. Most in-house teams keep the warm and inbound side while we carry the cold.

What if it does not work?

The pilot costs you nothing, so you find that out before spending anything. Beyond it you are only billed for meetings that actually happened, plus running costs. That is the point of pricing it this way — we carry the risk of proving it works, not you.

What is the free pilot?

A first campaign we run at our own cost. You see the companies we go after, the messages we send and the replies that come back, before you have paid us anything. If you do not like what you see, that is where it ends.

How does the pricing actually work?

The first campaign runs as a free pilot, at our cost. After that you pay an agreed price for each meeting a real buyer attends, plus the small running cost of the sending accounts and data the campaign needs, charged at cost. There is no retainer for our time, and a no-show is never billed.

What counts as a qualified meeting?

Someone at a company that fits what you sell, senior enough to make or strongly influence the decision, who agreed to the meeting and attended it. We set those rules with you in writing on the first call, so there is nothing to argue about later.

A full calendar, and an invoice only for the meetings that happened.

Tell us what you sell and who buys it. We will tell you what it would cost to book the meetings you want, and whether we think it will work.

Free pilotNo retainerNo-shows are not billedYours at day 180
Growth Acquisition Lab — Meetings booked for you